Job title: Product Manager – Diabetes (Soliqua)
About the job
Job Purpose:
- Plan and formulate Market/Channel/Sales strategies and Annual Budget planning
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Develop responsible Brand Positioning and Key Strategies via Planning Process- Generate Multi-channel tactical plans, Key Message and Promotional materials aligned with Brand & Channel & Sales Strategy and campaign/ project initiation
- Establish and maintain a good relationship with KOLs, Government Authorities, Societies, pharmaceutical experts, academic personalities, and decision maker for local policy.
- Cooperate with Operational/Branding Product Manager for strategy execution, DHC team to drive a digital transformation, NSM/DM to achieve sales target and KAM/NSM for pricing strategy
- Prioritize resource allocation to maximize brand performance
- Maximize strategic partnership with cross-functional collaboration with Medical/Sales/MKT Access/DHC/KAM/CE Team for PST & FF deployment
Main responsibilities:
- Implement / monitor marketing and promotion plan based on market research and provide strategy to overcome market problems.
- Prepare, implement and review monthly “rolling forecast” to ensure timely delivery of goods and keep inventory within budget.
- Recommend and seek approval for promotional materials in meeting marketing strategies.
- Meet or exceed the annual goals of product contribution in assigned product group.
- Recommend and supervise the implementation of global marketing strategy.
- Implement the development and validation of long range planning and forecasting models for budget and production needs of the brand to ensure accuracy.
- Cooperate with DM/SDM/NSM for the area strategy to achieve sales target.
- Collaborate with Market Access, KAM and sales force for pricing strategy.
- Monitor, reinforce and collaborate with training to sales force to increase their competitive edge.
- Coordinate with market research / communications / public affairs and medical teams to achieve business goal.
- Coordinate, arrange, monitor and control medical activities like medical society meeting, overseas congress, lecture tour and symposium.
- Integral part of cross-functional brand team through the development working relationships with clinical, medical, regulatory affairs, sales and finance departments.
- Identify, coordinate and support hospital listing activities to ensure product listing.
- Design, execute, modify and offer local promotional materials and product core selling messages to help sales promotion.
- Ensure day-to-day management of the portfolio e.g., customer complaints and enquiries, pricing and packaging changes and supply of sample packs.
- Update monthly A&P forecasting and control A&P spending.
- Build up, develop and maintain the good relationship with KOLs, government authorities, pharmaceutical experts, academic personalities, local policy makers and major customers.
- Facilitate “Group Selling” (hospital seminar) or regional speech during doctors meeting to increase the prescriptions of products.
- Initiate PAS (post authorization survey) and control the enrolment speed of PAS.
- Perform other duties as assigned by management.
- Sanofi employee must understand of own roles and responsibilities in avoiding health risk (Health), preventing accidents (Safety) and environment protection (Environment). Involved in any such activities must comply with HSE policy.
About you
Education:
- B. Sc. Degree or above, major in Pharmacy or related Health Science
Experience & knowledge:
- At least 3+ years’ experience working in marketing position in major Pharmaceutical Company.
- Successful experience with formulate brand strategies and budget planning in Diabetes or chronic disease area is a plus
Core competencies /skills:
- Marketing management
- Strong business acumen
- Project Management
- Presentation skills
- Communications and coordination
- Negotiation skills
- Leadership and team building
- Planning/Analytic ability & follow up
- Creative and strategic thinking
- Problem solving & Decision making
Sanofi Behaviors and Skills
This position is required to demonstrate behaviors such as Stretch, Put the interest of the organization, Act in the interest of our patients and customers and Take Action. During the interview we will also be asking for examples of skills such as Strategic Thinking, Result Orientation, People Leadership (if applicable), Relationship and Influence.
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