FWD spans Hong Kong, Macau, Thailand, Indonesia, the Philippines, Singapore, Vietnam and Japan. In Thailand, established in 2012, FWD Thailand aims to provide customer-led insurance coverage whether it be savings, personal accident, retirement plans, or investment-linked insurance. Along with TMB, our bank partner and with over 900 staffs, we deliver fresh customer experiences and provide quality services to more than 900,000 customers nationwide.
FWD is a fresh insurance company for aspirational people who are looking forward to their lives ahead. We believe that life is all about living your passion and pursuing happiness; it’s our commitment to empower people to live their lives to the fullest everyday.
If you are looking for a company where can fuel your inspiration and cultivate your experience, join us on our exciting journey.
FWD is a fresh insurance company for aspirational people who are looking forward to their lives ahead. We believe that life is all about living your passion and pursuing happiness; it’s our commitment to empower people to live their lives to the fullest everyday.
If you are looking for a company where can fuel your inspiration and cultivate your experience, join us on our exciting journey.
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Develop
brand marketing and brand experience initiatives to ensure
the brand's unique value proposition and position in the market
with external and internal partners to orchestrate end
to end engagement and experience, ensure all contractual assets,
communications and activations are delivered to a best in class
standard and maximum with value for money
quantitative and qualitative monitoring and analyze data to
understand the root cause of current brand performance (both
positive and negative), use data to understand market trend,
customer behavior to identify opportunities to the brand’s success
with other departments by representing brand team in all
cross functional projects, leading in term of brand policy and
guideline to ensure the consistent and desirable message to convey
communication messages which aligns with brand direction
the correctness of brand asset application to all materials,
emphasize on clarity in all communications with the reinforcement of
reviewing and signing off all materials via brand approval process
additional local brand guideline which support new brand
marketing and brand experience initiatives and ensure the alignment
to brand guideline and brand policy
Develop
brand marketing and brand experience initiatives to ensure
the brand's unique value proposition and position in the market
with external and internal partners to orchestrate end
to end engagement and experience, ensure all contractual assets,
communications and activations are delivered to a best in class
standard and maximum with value for money
quantitative and qualitative monitoring and analyze data to
understand the root cause of current brand performance (both
positive and negative), use data to understand market trend,
customer behavior to identify opportunities to the brand’s success
with other departments by representing brand team in all
cross functional projects, leading in term of brand policy and
guideline to ensure the consistent and desirable message to convey
communication messages which aligns with brand direction
the correctness of brand asset application to all materials,
emphasize on clarity in all communications with the reinforcement of
reviewing and signing off all materials via brand approval process
additional local brand guideline which support new brand
marketing and brand experience initiatives and ensure the alignment
to brand guideline and brand policy
